Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors

Fernández Beltrán, Francisco; Bosovsky, Guillermo; Rodríguez Tarodo, Almudena

doi:https://doi.org/10.15581/003.36.4.51-65

URI

https://hdl.handle.net/20.500.14417/3129

DOI

https://doi.org/10.15581/003.36.4.51-65

Citación

Fernández Beltrán, F., Bosovsky, G. & Rodríguez-Tarodo, A. (2023). Strategies of employer branding with temporary workers: Possibilities and obstacles towards their integration as branding ambassadors, Communication & Society, 36(4), 51-65. doi.org/10.15581/003.36.4.51-65

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