Browsing by Author "Becerra, Manuel"

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    Corporate brand and hotel performance: A resource-based perspective
    (Elsevier, 2019-05-15) Silva, Rosario ; Gerwe, Oskana ; Becerra, Manuel ; https://ror.org/02jjdwm75
    Based on resource-based theory (RBT), our study analyzes the conditions that make the corporate brand have a greater impact on firm’s performance. Using a five-year panel of Spanish hotels, our results confirm that hotels with corporate brand have greater profitability. In line with RBT, this effect is stronger when the corporate brand is more valuable for customers (i.e., for lower quality segment), when it is more difficult to imitate (i.e., older brands) and finally when it is exploited through specific organizational governance mechanisms (i.e., vertically integrated organization). Contrary to RBT, we found a negative effect of rarity on the performance of hotels that compete in the same city. More specifically, our results show that as more hotels use the corporate brand, the profits for the firms that compete nearby increase. Thus, the results provide support for RBT but it also provides novel ideas regarding the effect of rarity.Financiado por parcialmente: Ministerio de Economía, Industria y Competitividad Título: How do institutional forces shape firms' strategic decisions? Acrónimo: IFS Numero: ECO2016-77205-P
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    Innovation in family firms: The relative effects of wealth concentration versus family-centered goals
    (SAGE, 2020-12-01) Becerra, Manuel; Graves, Chris; Cruz, Cristina; https://ror.org/02jjdwm75
    Drawing on agency and behavioral perspectives, we disentangle two critical determinants of innovation strategies among family firms, namely, the family's wealth concentration in its business (WC) and the family's emphasis on family-centered goals. Our results from a survey of Australian family firms show opposite and completely independent effects of WC and family-centered non-economic goals (FCG-NE) on family firms' innovation strategies. While higher WC is negatively associated with firm innovation, a greater emphasis placed on FCG-NE has a positive impact, which seems to be the key determinant of innovation strategies in family firms.