Browsing by Author "Silva, Rosario"
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Publication Corporate brand and hotel performance: A resource-based perspective(Elsevier, 2019-05-15) Silva, Rosario ; Gerwe, Oskana ; Becerra, Manuel ; https://ror.org/02jjdwm75Based on resource-based theory (RBT), our study analyzes the conditions that make the corporate brand have a greater impact on firm’s performance. Using a five-year panel of Spanish hotels, our results confirm that hotels with corporate brand have greater profitability. In line with RBT, this effect is stronger when the corporate brand is more valuable for customers (i.e., for lower quality segment), when it is more difficult to imitate (i.e., older brands) and finally when it is exploited through specific organizational governance mechanisms (i.e., vertically integrated organization). Contrary to RBT, we found a negative effect of rarity on the performance of hotels that compete in the same city. More specifically, our results show that as more hotels use the corporate brand, the profits for the firms that compete nearby increase. Thus, the results provide support for RBT but it also provides novel ideas regarding the effect of rarity.Financiado por parcialmente: Ministerio de Economía, Industria y Competitividad Título: How do institutional forces shape firms' strategic decisions? Acrónimo: IFS Numero: ECO2016-77205-PPublication Entry of Providers Onto a Sharing Economy Platform: Macro-Level Factors and Social Interaction(SAGE Publications, 2020-02-11) Gerwe, Oskana; Silva, Rosario; Castro, Julio de; https://ror.org/02jjdwm75Despite the recent proliferation of sharing economy platforms, little is known about what drives providers (individual people who own assets) to enter onto a sharing economy platform. The platform does not own the assets that underlie transactions but depends on individuals to provide them. In the burgeoning market of home rental properties, we investigate the role of macro-level factors to explain geographical differences in the number of entries of providers with diverse motivations onto a sharing economy platform. Using a sample of listings posted by property owners on the Airbnb platform across different cities in Spain between 2010 and 2015, we examine how social and economic motivations of providers interact with macro-level antecedents to affect their entry. We show that macro-level drivers have a different effect on the entry of providers depending on the degree of face-to-face interaction between host and guest. We find that industry growth and the availability of underused assets increase the entry onto the platform of hosts who have little face-to-face interaction with guests, while the strictness of regulation decreases their entry. By contrast, the entry of hosts with high face-to-face interaction with guests is not affected by these factors. We discuss theoretical and research implications of the role of social interaction in provider entry and offer practical advice for those in the sharing economy about the role of social interaction in driving providers onto their platforms. The research reported in this paper was partially funded by the Spanish Ministry of Economy and Competitiveness and European Regional Development Fund (ERDF) Grant ECO2016-77205-P.Publication Inquiry into Digital Peer-to-Peer Platforms(Edward Elgard, 2023-05-18) Silva, Rosario; Gerwe, Oskana; https://ror.org/02jjdwm75Peer-to-peer (P2P) platform businesses are an increasingly prevalent form of exchange that are becoming more diverse as they span across different industries. For the research on P2P platforms to move forward, it is important to have a clear view of what we understand under P2P platforms and how we can systematically conceptualize their heterogeneous universe. This conceptual paper has three objectives. First, it provides a definition of P2P platforms. Second, it develops a systematic classification of P2P platform businesses based on three salient dimensions: 1) asset that underlies the transaction (physical, human, digital asset or money); 2) mode of transaction (only online or online plus offline); and 3) monetary compensation (present or absent). Third, it maps the landscape of digital strategies that P2P platforms can use in order to attract, match and retain peer-providers and consumers.
