Browsing by Author "Zhou, Xiaozhou"

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    Giving and thinking of giving: an examination of consumer's donation behavior and the implications of donation consideration
    (IE University, 2023-06-30) Zhou, Xiaozhou; Gonçalves, Dilney; IE University; https://ror.org/02jjdwm75
    Individual donors play an important role in philanthropy as their contributions make up the majority of the funds raised (Alonzi, 2016). This dissertation presents three essays that study the psychology of giving with an emphasis on the individual donors. It also aims to provide solutions to problems that non-profits face or to use donations to solve problems of for-profit organizations. Essay 1 explores why individual donors prefer to make in-kind donations even though nonprofits have been raising concerns about how the harm of making an in-kind donation could outweigh its benefit. The essay demonstrates that in-kind donations allow people to better imagine how their donations can be used, which thus increases their perceived donation efficacy and donation intention. Essay 2 focuses on delinquent beneficiaries, or those who made mistakes in the past, as this group often faces obstacles when asking for help and proposes a new strategy to increase donations. By making donors experience a sense of self-discontinuity, nonprofits could prime them with a change oriented mind-set that allows them to believe that the delinquent recipients could also change, which then increases their donation intention. Essay 3 examines how being asked to donate a possession influences the owners’ willingness-to-accept (WTA) price if they later decide to sell the same possession. Studies demonstrate that owners are willing to accept a lower price when they are first asked to consider donating the same object. Taken together, they contribute to the literature on consumer donation and disposal behaviors, and provide implications to nonprofits, policy makers, and C2C marketplace platforms.
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    Refinement of the Analysis-Holism Scale: A cross-cultural adaptation and validation of two shortened measures of analytic versus holistic thinking in Spain and the United States
    (Elsevier Ltd, 2022-02) Martín Fernández, Manuel; Requero, Blanca; Zhou, Xiaozhou; Gonçalves, Dilney; Santos, David; https://ror.org/02jjdwm75
    Holistic-analytic thinking styles are tools that allow us to process information in different ways as well as serving as strategies that help us navigate the world in the various domains of life,such as making causal attributions or categorizing. The Analysis-Holism Scale (AHS) is a 24-item scale that was developed to examine systematic cognitive differences regarding holistic-analytic thinking style. However,its length could be a potential problem for studies where space and time are limited. The aim of the present research is to assess the psychometric properties of the AHS items in order to assemble two shortened versions. To this end,we considered the assessment of item content conducted by a panel of experts and also the conceptual model and the latent structure of the original measure,preserving its psychometric properties. Across five independent samples (N = 2,254),the full-length scale was shortened to assemble one brief version with 12 items (AHS-12) and another one with only 4 items (AHS-4). Their latent structures were examined conducting a series of confirmatory factor analyses,the measurement invariance of these instruments was assessed across two different cultures (America and Spanish) and validity was examined based on its relationship with other constructs and experimental tasks. The results showed that the latent structures of both shortened versions were stable in different samples,that were invariant across two different cultures,and presented adequate evidence of validity. Hence,the AHS-12 and the AHS-4 can allow researchers a brief and precise evaluation of cognitive styles in contexts where time is limited,with the AHS-12 being a better candidate for the short version of AHS compared to the AHS-4. © 2021 The Author(s)