Person: Castro, Julio de
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Julio de
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Castro
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IE University
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IE Business School
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Entrepreneurship
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Publication Theorizing the Grey Area between Legitimacy and Illegitimacy(2023) Siraz, Sonia ; Claes, Björn; Castro, Julio de; Vaara, Eero; Castro, Julio de; Agencia Estatal de Investigación; https://ror.org/02jjdwm75Despite a proliferation of research on legitimacy,the ‘grey area’ that lies between legitimacy and illegitimacy remains undertheorized. Responding to calls for further research,we clarify the construct of legitimacy and extend legitimacy theory by providing a conceptual framework for analyzing the legitimacy-illegitimacy continuum. First,we propose three novel legitimacy states between legitimacy and illegitimacy – conditional legitimacy,unknown legitimacy,and conditional illegitimacy – and elaborate on the distinct qualitative characteristics of the five legitimacy states. Second,we offer a model of the dynamics of legitimacy state change and the (in)stability of the issue-specific reference framework that is used to judge them. Third,we explain how our legitimacy states bridge the research streams on legitimacy judgment formation and legitimation strategies. By doing so,we integrate these research streams and enumerate discursive strategies for each state. Our article contributes to a more robust understanding of both how legitimacy states can be conceptualized and analyzed in future research and how they can be dealt with in managerial practice. © 2022 The Authors. Journal of Management Studies published by Society for the Advancement of Management Studies and John Wiley & Sons Ltd.Publication What is the quack about? Legitimation strategies and their perceived appropriateness in the foie gras industry(2024) Claes, Björn; Siraz, Sonia ; Castro, Julio de; Lapeyre, Eléanor Maéva; Castro, Julio de; https://ror.org/02jjdwm75This study contributes to the legitimacy literature by investigating the perceived appropriateness of legitimation strategies used by controversial organizations. Through a mixed-method approach comprising interviews and conjoint experiments,we shed light on how evaluators perceive the appropriateness of five legitimation strategies used by the foie gras industry in France and how evaluators' environmentalism and media skepticism influence their perceptions. Some strategies favored by the industry are perceived as inappropriate by evaluators and thus may obstruct or,worse,counter the intended goal of legitimacy enhancement. Moreover,we observe that evaluators' high environmentalism and high media skepticism affect the perceived appropriateness of the strategies,albeit not of all five. Evaluators with high media skepticism favor explanation discourses and strategies that establish a common identity of the industry. Evaluators with high environmentalism favor the use of recognizable quality standards and labels,yet they are wary of high levels of organization through structured representation of industry interests. © 2024 The Authors. European Management Review published by John Wiley & Sons Ltd on behalf of European Academy of Management (EURAM).