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Somasundaram, Jeeva

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Jeeva
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Somasundaram
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IE University
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IE Business School
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Operations and Business Analytics
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2023 - 20242
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Author: Zimmermann, Laura × Start date: 2023 ×

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Now showing 1 - 2 of 2
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    Publication
    Adoption of New Technology Vaccines
    (SAGE Publications, 2023-11-29) Zimmermann, Laura; Somasundaram, Jeeva; Saha, Barsha; Agencia Estatal de Investigación; European Regional Development Fund; https://ror.org/02jjdwm75
    Extensive research has examined the diffusion of innovations for products that can be trialed, and where the most adverse outcome, if a product fails, is a financial loss. However, less research has explored consumer responses to innovations in highly uncertain contexts characterized by health losses, lack of trialability, and the opportunity to free ride on other's adoption. This research focuses on vaccine decision making as a unique case within such contexts and extends the findings to other domains. Four studies (Ntotal = 1,796; five supplementary studies, Ntotal = 643) test the propositions of a formal model that incorporates uncertainty and others' choices into the adoption decision. The results show that consumers are surprisingly averse to products that are described as employing a new technology (e.g., mRNA technology) and require an “efficacy premium” to compensate for higher perceived uncertainty. However, considerable heterogeneity exists due to individual differences in technology readiness, trust in government, and risk attitudes. Notably, despite the prominent threat of free riding, a social proof nudge (communicating increasing population adoption) effectively reduces aversion to new technology. In this context, social proof information does not merely drive conformity or social learning, but instead increases adoption of new technology by alleviating perceived uncertainty.
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    Publication
    Maladaptive Smartphone Usage
    (Palgrave Macmillan Cham, 2024-07-30) Zimmermann, Laura; Somasundaram, Jeeva; https://ror.org/02jjdwm75
    This chapter examines the phenomenon of maladaptive smartphone consumption, considering its detrimental effects on individuals and exploring potential strategies to overcome this behavior. Despite the many beneficial aspects of smartphones, growing concern has been raised about the potential maladaptive nature of excessive smartphone usage. This chapter provides an overview of the literature on this topic. Specifically, we explore the habitual nature of smartphone usage and under what conditions it should be considered maladaptive. We further provide an overview of existing research on adverse consequences of smartphone usage for subjective wellbeing, cognition, academic performance, and employment-related consequences of smartphone overuse as well as social outcomes (e.g., phubbing). To overcome maladaptive smartphone usage, we summarize interventions to reduce smartphone usage based on different mechanisms (e.g., self-control approaches, digital nudges and design frictions, incentives) and highlight measurement issues when researching this topic. We conclude by providing recommendations for policy-makers, researchers, and businesses dealing with maladaptive smartphone consumption. Overall, this book chapter provides a comprehensive examination of maladaptive smartphone consumption, its consequences, and potential solutions. By addressing the multifaceted aspects of this behavior, it offers insights for researchers, firms, and policy-makers alike.