Person:
Martinez, Maria Guadalupe

Profile Picture
Email Address
Birth Date
Research Projects
Organizational Units
Job Title
First Name
Maria Guadalupe
Last Name
Martinez
Affiliation
IE University
School
IE Law School
Department
Private & Business Law
Identifiers
Name

Filters

20191
Reset filters

Settings

End date: 2019 × Start date: 2019 ×

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Publication
    Regulating Gender Stereotypes in Advertising: When Persuasion Reinforces Inequality
    (Latin american legal studies, 2019-08-11) Martinez, Maria Guadalupe; https://ror.org/02jjdwm75
    Advertising is information that aims to persuade. The phenomenon of advertising connects the professional supplier (creator) and the consumer (receiver) under particular market dynamics and within the framework of a specific social and cultural context that reveals the complexity and significance of the act of consumption. However, the regulation of advertising has been mostly focused on the professional supplier’s duty to inform, on the one hand, and on the consumer’s access to information. In this article, I argue that in order to assess the scope of the impact of the phenomenon of advertising in our society and, in particular, of advertising that conveys gender stereotypes, we must abandon the simplified construal of advertising as information, of the professional supplier as informant, and of the consumer as informed sovereign. Such representations that completely disregard context can hardly help in the tasks of rethinking regulation of current advertising and proposing legal responses that are more sensitive to advertising’s persuasive aspect and thus better suited to deal with the problem of stereotyped advertising in our society.