Person: Avgerinos, Emmanouil
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First Name
Emmanouil
Last Name
Avgerinos
Affiliation
IE University
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IE Business School
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Operations and Business Analytics
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Publication When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity(Science Direct, 2018-11) Avgerinos, Emmanouil; Feng, Taiwen; Huang, Yufei ; https://ror.org/02jjdwm75Although the effect of marketing-manufacturing integration on new product development (NPD) performance has been extensively studied, the question about how this integration is affected during the different stages of NPD remains unclear, especially when a firm faces a new market. In this study, we use resource dependence theory as the theoretical framework and collect survey-based data from manufacturing firms in China to investigate how market newness can affect marketing-manufacturing integration during the different stages of NPD. Our results indicate that market newness has a positive relationship with marketing-manufacturing integration during NPD's different stages, with this relationship being stronger in the early stages than in the subsequent ones. We also examine the effect of such integration during the early stages of NPD on the integration on subsequent stages of NPD. Moreover, we further investigate the moderating role of competitive intensity on the positive effect of market newness on marketing-manufacturing integration. Our findings suggest that a positive moderating effect is more prominent during the early and the final stages of NPD than during the intermediate ones. Our results provide a dynamic perspective on marketing-manufacturing integration and highlight the need for matching the appropriate level of integration with the different NPD stages.Publication The effect of failure on performance over time: The case of cardiac surgery operations(Wiley, 2019-11-11) Avgerinos, Emmanouil; Fragkos, Ioannis; Gokpinar, Bilal; https://ror.org/02jjdwm75Failure is a common occurrence in many operational contexts involving knowledge work. Concentrating on highly critical cardiac surgery operations, we investigate how failure affects subsequent performance over time. In addressing our research questions, we draw on the sensemaking perspective and incorporate behavioral aspects of failure that are often overlooked. We develop three hypotheses on the effects of failure (i.e., in-hospital mortality of a patient) and test them with a unique data set of 4,306 cardiac surgery operations from a large European hospital, spanning five years. Our findings show that while failure promotes learning over time and improves task execution quality (as measured by patients' reduced length of stay) in the long term, its effect is the opposite in the short term. Our work also unravels how relational dynamics (i.e., familiarity) may reduce the short-term effects of failure. We find evidence that team familiarity mitigates the detrimental effects of recent failures. This implies that certain team assignment strategies after failure (e.g., putting individuals into familiar teams) may be preferable than others. We explore and illustrate this by conducting a policy simulation based on our data. This article provides new insights into how operations managers can support their employees in moving forward after failure.Publication Task Variety in Professional Service Work: When It Helps and When It Hurts(Sage Journals, 2018-03-23) Avgerinos, Emmanouil; Gokpinar, Bilal; https://ror.org/02jjdwm75In a wide range of professional service firms, individuals perform a variety of tasks which are highly cognitive and knowledge intensive yet repetitive in nature, providing significant opportunities for learning. In addition, individuals in such environments tend to enjoy considerable discretion in managing when and how they perform their tasks. In light of these observations, we investigate task allocation and timing strategies that may enhance or inhibit learning and productivity for professional service workers. Specifically, we focus on the role of task variety. We use a detailed dataset of 3,275 coronary artery bypass surgeries in a private European hospital over seven years to examine the effect of concurrent and non-concurrent exposure to task variety on learning and productivity on a focal task. We find that while concurrent exposure to variety has a positive impact on focal productivity, non-concurrent exposure to variety has a negative impact on it. Our results also suggest that short term exposure to variety amplifies these relationships.Publication Team familiarity in cardiac surgery operations: The effects of hierarchy and failure on team productivity(SAGE Journals, 2019-10-01) Avgerinos, Emmanouil; Fragkos, Ioannis; Huang, Yufei; https://ror.org/02jjdwm75Project teams are regularly assembled by a variety of organizations in order to perform knowledge-intensive tasks. Previous shared experiences among their members can have a significant impact on team performance. In this study, we use a unique and detailed dataset of 6206 cardiac surgeries from a private hospital in Europe, property of an American non-profit organization, in order to examine how past shared experiences of individuals affect future team productivity. Using transactive memory system as theoretical framework, we first decompose overall team familiarity into horizontal familiarity (e.g. surgeon to surgeon) and hierarchical familiarity (e.g. surgeon to nurse) and find that the former one is more beneficial for team productivity than the latter one. Next, we observe that horizontal familiarity of high-power, high-status individuals has a higher impact on team productivity than the one among subordinate individuals. Finally, we investigate how past failure experiences of individuals in the same team can increase future team productivity more than past shared successes. Our results provide useful insights for managers who aim to increase team productivity via better team allocation strategies.