Person: Avgerinos, Emmanouil
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First Name
Emmanouil
Last Name
Avgerinos
Affiliation
IE University
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IE Business School
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Operations and Business Analytics
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Publication When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity(Science Direct, 2018-11) Avgerinos, Emmanouil; Feng, Taiwen; Huang, Yufei ; https://ror.org/02jjdwm75Although the effect of marketing-manufacturing integration on new product development (NPD) performance has been extensively studied, the question about how this integration is affected during the different stages of NPD remains unclear, especially when a firm faces a new market. In this study, we use resource dependence theory as the theoretical framework and collect survey-based data from manufacturing firms in China to investigate how market newness can affect marketing-manufacturing integration during the different stages of NPD. Our results indicate that market newness has a positive relationship with marketing-manufacturing integration during NPD's different stages, with this relationship being stronger in the early stages than in the subsequent ones. We also examine the effect of such integration during the early stages of NPD on the integration on subsequent stages of NPD. Moreover, we further investigate the moderating role of competitive intensity on the positive effect of market newness on marketing-manufacturing integration. Our findings suggest that a positive moderating effect is more prominent during the early and the final stages of NPD than during the intermediate ones. Our results provide a dynamic perspective on marketing-manufacturing integration and highlight the need for matching the appropriate level of integration with the different NPD stages.Publication Team familiarity in cardiac surgery operations: The effects of hierarchy and failure on team productivity(SAGE Journals, 2019-10-01) Avgerinos, Emmanouil; Fragkos, Ioannis; Huang, Yufei; https://ror.org/02jjdwm75Project teams are regularly assembled by a variety of organizations in order to perform knowledge-intensive tasks. Previous shared experiences among their members can have a significant impact on team performance. In this study, we use a unique and detailed dataset of 6206 cardiac surgeries from a private hospital in Europe, property of an American non-profit organization, in order to examine how past shared experiences of individuals affect future team productivity. Using transactive memory system as theoretical framework, we first decompose overall team familiarity into horizontal familiarity (e.g. surgeon to surgeon) and hierarchical familiarity (e.g. surgeon to nurse) and find that the former one is more beneficial for team productivity than the latter one. Next, we observe that horizontal familiarity of high-power, high-status individuals has a higher impact on team productivity than the one among subordinate individuals. Finally, we investigate how past failure experiences of individuals in the same team can increase future team productivity more than past shared successes. Our results provide useful insights for managers who aim to increase team productivity via better team allocation strategies.