Person:
de Haro, Guillermo

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Guillermo
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de Haro
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IE University
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IE School of Science & Technology
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End date: 2024 × Start date: 2020 ×

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Now showing 1 - 2 of 2
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    Publication
    Profiling Spanish Prospective Buyers of Electric Vehicles Based on Demographics
    (MDPI, 2021-08-17) Esteves, José; Alonso Martínez, Daniel; de Haro, Guillermo; https://ror.org/02jjdwm75
    As traffic congestion and air pollution rise at alarming rates in many cities worldwide, new smart technologies are emerging to meet the urban mobility challenge. In addition, automotive firms have transformed their business models to make them more sustainable and to adjust to demand response. Electric vehicles (EVs) represent a viable option to reduce ecological damage and improve public health. However, in the previous literature, no consensus has been reached on the profile of prospective buyers of EVs. Based on a large-scale sample of Spanish citizens and using cluster analysis, our study provides a better understanding of the demographics of such prospective buyers. We identified four types of EV prospective buyers. Our results show that although men have a strong preference for EVs, low-income older women prove to be the most EV-aware group; their automotive driving experience and concern for sustainability could be among the underlying causes of this particular interest. Another valuable insight is the greater partiality of older people for EVs. These findings have many implications for managers, especially in the automotive industry, policymakers, and sustainability strategists. They show that EV prospective buyers should not be approached as a homogeneous group but as a heterogeneous group with different socio-demographic characteristics that might help decision-makers make better business decisions.
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    Gender and generational cohort impact on entrepreneurs’ emotional intelligence and transformational leadership
    (Springer Nature Link, 2024-03-05) de Haro, Guillermo; Esteves, José; Ballestar, María Teresa; Sainz, Jorge; https://ror.org/02jjdwm75
    Emotional intelligence (EI) and leadership style are topics that have attracted a growing interest in the literature. In this study, we posit that entrepreneurs’ EI is an antecedent of transformational leadership (TL) while examining the moderating role of gender and generational cohort. Data were collected from 2,084 international entrepreneurs and analysed using multivariate analysis and hierarchical linear regression. The results confirm EI as an antecedent of TL and show that others’ emotion appraisal (OEA) and regulation of emotions (ROE) are the most contributing subdimensions of EI to TL. Moreover, the study also reveals significant gender and generational cohort differences for EI and TL. In one of the relevant findings, our research shows that only female Gen Z entrepreneurs have lower scores than their male counterparts. Although men’s EI scores are similar across generations, women’s scores are significantly higher in each older generation leaving ¡open questions for further research in the area.