Person: Cruz, Cristina
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First Name
Cristina
Last Name
Cruz
Affiliation
IE University
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IE Business School
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Entrepreneurship
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Publication Engaging in a New Field: Business-Owning Families’ Differential Approach to Impact Investing(Instituto de la empresa familiar, 2021-06-02) Cruz, Cristina; Justo, Rachida; Roche, Jeanne; https://ror.org/02jjdwm75We develop a theoretical framework explaining why and how business-owning families (BOF) engage in impact investing. Despite its exponential growth, the burgeoning field of impact investing is still subject to competing interpretations and varying practices. Building on the framework proposed by Nason et al. (2019b), we argue that a businessowning family’s frame of reference (backward vs. forward-looking and internally vs. externally oriented) constitutes a relevant heterogeneity that triggers a unique driver for engaging in impact investing and a distinct set of practices to do so.Publication Perfiles de filantropÃa personal en España(IE University, 2021-01-10) Justo, Rachida; Cruz, Cristina; CaixaBank ; https://ror.org/02jjdwm75Estudio basado en un análisis cualitativo de más de 50 horas de entrevistas con filántropos relevantes del paÃs, expertos y gestores en fundaciones con el objetivo de acercar la figura del gran donante a la sociedad en general y poner en relieve su contribución. En colaboración con Caixabank Banca Privada