Person: Cruz, Cristina
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First Name
Cristina
Last Name
Cruz
Affiliation
IE University
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IE Business School
Department
Entrepreneurship
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Publication Engaging in a New Field: Business-Owning Familiesā Differential Approach to Impact Investing(Instituto de la empresa familiar, 2021-06-02) Cruz, Cristina; Justo, Rachida; Roche, Jeanne; https://ror.org/02jjdwm75We develop a theoretical framework explaining why and how business-owning families (BOF) engage in impact investing. Despite its exponential growth, the burgeoning field of impact investing is still subject to competing interpretations and varying practices. Building on the framework proposed by Nason et al. (2019b), we argue that a businessowning familyās frame of reference (backward vs. forward-looking and internally vs. externally oriented) constitutes a relevant heterogeneity that triggers a unique driver for engaging in impact investing and a distinct set of practices to do so.Publication Perfiles de filantropĆa personal en EspaƱa(IE University, 2021-01-10) Justo, Rachida; Cruz, Cristina; CaixaBank ; https://ror.org/02jjdwm75Estudio basado en un anĆ”lisis cualitativo de mĆ”s de 50 horas de entrevistas con filĆ”ntropos relevantes del paĆs, expertos y gestores en fundaciones con el objetivo de acercar la figura del gran donante a la sociedad en general y poner en relieve su contribución. En colaboración con Caixabank Banca Privada