Publication: IE Premium Travel Barometer 2017
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Date
2017-06-01
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IE University
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Abstract
When we launched the first IE Premium Travel Barometer in 2016, our vision was to provide a tool valuable in the generation of knowledge for the Premium and Prestige travel industries with the potential to become an annual research report of reference for the sector. We present here our second IE Premium Travel Barometer. This research is based on the insight of experts from the ecosystem of Premium travel. Learnings and insights were taken from international industry experts in various fields of the travel industry, ranging from hospitality to public institutions, operators, shopping, travel retail, culture or services. We are very grateful to the panel of experts who generously shared their insights and expertise into the keys that shape the priorities of Premium travel by answering our questionnaire and also participating in the face-to-face debate. This work is part of the annual outputs of IE Premium and Prestige Observatory. Started in 2010 with the goal of generating and sharing knowledge about the premium market and industry worldwide, the Observatory has conducted several lines of research among which premium travel is a main pillar. With the support of MasterCard we have done research on the impact of the digital revolution in luxury client behavior and the industry pace of adaptation. We have explored the meaning of memorable experiences and its key drivers as well as key issues for the sector at IE Luxury Barometer. As well as the recently published paper on the role of Millenials in premium and luxury purchases.
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Attribution 4.0 International
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IE Premium & Prestige Business Observatory
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Gieschen, J. (2017). IE Premium Travel Barometer 2017. Zenodo. https://doi.org/10.5281/zenodo.3567631