Publication: Social Media and Strategic Leadership
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Date
2024-05-14
Authors
Kyprianou, Christina
Advisor
Court
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Edward Elgar Publishing
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Abstract
This chapter discusses both the benefits and risks of social media for strategic leaders, and develops a framework of leader social media engagement through a strategic lens. It first identifies key individual, organizational, and environmental attributes influencing the goals leaders may pursue through social media. It subsequently considers the impact of these goals on five social media engagement choices, and theorizes the impact of these choices on cognitive, affective, and relational strategic processes. The resulting framework aims to inspire future research at the intersection of social media and strategic leadership, as well as equip practitioners with a deeper understanding of the potential drivers and outcomes of their social media activity.
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Attribution-NonCommercial-NoDerivatives 4.0 International
School
IE Business School
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Citation
Kyprianou, C. 2024. Chapter 9: Social media and strategic leadership. In C. Heavey, Z. Simsek, and B. Fox (Eds.), The Handbook of Research on Strategic Leadership in the Fourth Industrial Revolution (1st ed., 216-234). Edward Elgar. https://doi.org/10.4337/9781802208818.00016