Publication: Does Sharing Economy Have a Moral Capital? Comparing Semantic Networks in Social Media and News Media
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Date
2021-05-13
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Canadian Center of Science and Education
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Abstract
Sharing Economy organizations appear to enjoy positive moral capital associated with supporting local entrepreneurs, the economy, and the environment. However, they operate in a regulatory limbo allowing them to engage in business practices that would not be permitted in other sectors. Hence a question remains: Does Sharing Economy (SE) have a moral capital? To explore whether the sharing economy has a moral capital, we explored the discussions around Uber after a number of scandals in 2017 in news media and on Twitter. Our findings show that news media play a critical role in developing and maintaining a positive moral capital of Uber, while the general public on Twitter tend to be more negative and do not afford SE much moral capital.
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Attribution 4.0 International
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IE Business School
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Colleoni, E., Ludovico, N., Laura, I., & Kiron, R. (2021). Does sharing economy have a moral capital? Comparing semantic networks in social media and news media. J. Mgmt. & Sustainability, 11, 1. https://doi.org/10.5539/jms.v11n2p1 .