Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era

Illia, Laura; Ballester Ripoll, Rafael; Clausen, Anika

doi:https://doi.org/10.1016/j.pubrev.2025.102588

URI

https://hdl.handle.net/20.500.14417/4236

DOI

https://doi.org/10.1016/j.pubrev.2025.102588

Citación

Illia, L., Ballester-Ripoll, R., & Clausen, A. K. (2025). Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era. Public Relations Review, 51(3), 102588. https://doi.org/10.1016/j.pubrev.2025.102588