Publication: IE Luxury Barometer 2016
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2017-03-28
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IE University
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The IE Premium and Prestige Observatory started in 2010 with the goal of generating and sharing knowledge about the premium market and industry worldwide. With the support of MasterCard we have done research on the impact of the digital revolution on luxury clients’ behaviour and the pace at which the industry is adapting, as well as focusing on the behaviour of the Millennials generation and the differences compared to baby boomers. We have explored the meaning of memorable experiences and their key drivers. The Observatory has also supported premium and luxury entrepreneurship and has given visibility to sustainable luxury entrepreneurs. With the IE Luxury Barometer, the Observatory has created a tool to build applied knowledge about the sector and to provide support for action. This “from experts to experts” research is based on the insight of industry executives, academics, investors, and observers. Thanks go to the panel of experts, who have generously shared their insights into the key themes that shape the priorities of the luxury industry by answering our questionnaire and also participating in the face-to-face debate. I would like to thank the individuals who helped make the IE Luxury Barometer 2016 possible. Thanks to my co-author David Millán for his rigorous work and expertise. Thank you, Luca Solca and Carlos Delso for joining us for the presentation of this paper and sharing your learnings and experience. We envision “IE Luxury Barometer” as a tool, valuable in generating knowledge for the premium and prestige industries. This third edition was about completing a full circle of identifying priorities for luxury experts and executives.
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Attribution 4.0 International
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IE Premium and Prestige Observatory
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Girón Dávila, M. E., & Millán Planelles, D. (2017). IE Luxury Barometer 2016. Zenodo. https://doi.org/10.5281/zenodo.3567694