Publication: Essays on stigma in the context of organizations.
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2019-03-18
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IE University
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Abstract
Stigma is an important social evaluation that can significantly influence how organizations survive and compete. The core of this dissertation consists of three essays that seek to contribute to our understanding of stigma in the context of organizations, from its antecedents to how it can be strategically managed.The first essay offers a micro-level model of stigma emergence, as well as an integrative framework of extant perspectives of stigma in the context oforganizations. It highlights the importance of individual perception, social construction, and organizational agency in shaping stigma. The second essay empirically investigates the factors that lead to variation in the degree of stigma affecting categories in the same industry. It emphasizes the complexity of the behavioral decision-making mechanisms involved in individual-level processes of stigmatization, as well as the relationships between categories mapping a focal industry, as key determinants of the degree of categorical stigma. The third essay examines the effectiveness of different types of impression management tactics in the context of categories exhibiting different degrees of stigma, as a function of the risk of perceived manipulation by stakeholders. It contributes to theresearch debates on impression management in contested settings and stigma management strategies. In the aggregate, the conceptual contributions and empirical findings of this dissertation extend current work on stigma in the context of organizations and open up a number of additional research avenues, which are discussed in the concluding chapter.
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Attribution 4.0 International
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IE Business School
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de Sousa, H. I. C. P. (2020). Ensayos sobre el estigma en el contexto de las organizaciones (Doctoral dissertation, Universidad Internacional SEK).