Publication: Luxury surrenders to the Internet: the role of millenials
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Date
2017-02-17
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IE University
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The second edition of Luxury surrenders to the internet from the IE Premium & Prestige Business Observatory, prepared in collaboration with Condé Nast, evaluates the evolving impact of the internet on the luxury market. This edition focuses particularly on understanding the role of the younger generation of millennials.
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Attribution 4.0 International
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IE Premium & Prestige Observatory
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Millán Planelles, D. (2017). Luxury surrenders to the Internet: the role of millenials. Zenodo. https://doi.org/10.5281/zenodo.3567719