Browsing by Author "Hong, Seoyeon"

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    Ethical public typology: How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?
    (John Wiley and Sons Inc, 2023) Hong, Seoyeon; Shim, Kyu Jin; https://ror.org/02jjdwm75
    This study proposes a new public typology utilising moral foundation theory and anticorporatism. The current paper conceptualised four ethical types of public (e.g.,moralists,antagonists,optimists,and pragmatists) and conducted an online survey using a national sample (N = 1124) to test the applicability of the new typology. Our results suggest that different types of publics react differently in attributing crisis responsibility,expressing their emotional responses,and showing boycott intentions in evaluating a corporate crisis. © 2022 The Authors. Journal of Contingencies and Crisis Management published by John Wiley & Sons Ltd.