Publication: Ethical public typology: How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?
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Date
2023
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John Wiley and Sons Inc
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Abstract
This study proposes a new public typology utilising moral foundation theory and anticorporatism. The current paper conceptualised four ethical types of public (e.g.,moralists,antagonists,optimists,and pragmatists) and conducted an online survey using a national sample (N = 1124) to test the applicability of the new typology. Our results suggest that different types of publics react differently in attributing crisis responsibility,expressing their emotional responses,and showing boycott intentions in evaluating a corporate crisis. © 2022 The Authors. Journal of Contingencies and Crisis Management published by John Wiley & Sons Ltd.
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Attribution-NonCommercial 4.0 International
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IE Business School
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Keywords
anticorporatism; boycott; crisis attribution; emotions; ethical consumerism; moral foundation theory; public segmentation
Citation
Hong, S., & Shim, K. (2023). Ethical public typology: How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?. Journal of Contingencies and Crisis Management, 31(1), 39-47.