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Ethical public typology: How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?

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dc.contributor.authorHong, Seoyeon
dc.contributor.authorShim, Kyu Jin
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2024-07-08T13:14:13Z
dc.date.available2024-07-08T13:14:13Z
dc.date.issued2023
dc.description.abstractThis study proposes a new public typology utilising moral foundation theory and anticorporatism. The current paper conceptualised four ethical types of public (e.g.,moralists,antagonists,optimists,and pragmatists) and conducted an online survey using a national sample (N = 1124) to test the applicability of the new typology. Our results suggest that different types of publics react differently in attributing crisis responsibility,expressing their emotional responses,and showing boycott intentions in evaluating a corporate crisis. © 2022 The Authors. Journal of Contingencies and Crisis Management published by John Wiley & Sons Ltd.
dc.description.keywordAnticorporatism
dc.description.keywordBoycott
dc.description.keywordCrisis attribution
dc.description.keywordEmotions
dc.description.keywordEthical consumerism
dc.description.keywordMoral foundation theory
dc.description.keywordPublic segmentation
dc.formatapplication/pdf
dc.identifier.citationHong, S., & Shim, K. (2023). Ethical public typology: How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?. Journal of Contingencies and Crisis Management, 31(1), 39-47.
dc.identifier.doihttps://doi.org/10.1111/1468-5973.12403
dc.identifier.issn9660879
dc.identifier.officialurlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85125774257&doi=10.1111%2f1468-5973.12403&partnerID=40&md5=f2eec13ec6f1727590f000a6871fac32
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3024
dc.issue.number1
dc.journal.titleJournal of Contingencies and Crisis Management
dc.language.isoeng
dc.page.final47
dc.page.initial39
dc.publisherJohn Wiley and Sons Inc
dc.relation.departmentMarketing & Communication
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectanticorporatism; boycott; crisis attribution; emotions; ethical consumerism; moral foundation theory; public segmentation
dc.subject.keywordAnticorporatism
dc.subject.keywordBoycott
dc.subject.keywordCrisis attribution
dc.subject.keywordEmotions
dc.subject.keywordEthical consumerism
dc.subject.keywordMoral foundation theory
dc.subject.keywordPublic segmentation
dc.subject.otherEthics
dc.subject.otherPerception
dc.subject.otherSegmentation
dc.subject.otherTypology
dc.titleEthical public typology: How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dc.volume.number31
dspace.entity.typePublication
person.identifier.scopus-author-id56161267400
person.identifier.scopus-author-id57115826800
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