(Canadian Center of Science and Education, 2021-05-13) Ravindran, Kiron; Colleoni, Elanor; Elanor, Colleoni; Nuccio, Ludovico; Illia, Laura; https://ror.org/02jjdwm75
Sharing Economy organizations appear to enjoy positive moral capital associated with supporting local entrepreneurs, the economy, and the environment. However, they operate in a regulatory limbo allowing them to engage in business practices that would not be permitted in other sectors. Hence a question remains: Does Sharing Economy (SE) have a moral capital? To explore whether the sharing economy has a moral capital, we explored the discussions around Uber after a number of scandals in 2017 in news media and on Twitter. Our findings show that news media play a critical role in developing and maintaining a positive moral capital of Uber, while the general public on Twitter tend to be more negative and do not afford SE much moral capital.
