Person:
Seigner, Benedikt

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Benedikt
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Seigner
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IE University
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IE Business School
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Entrepreneurship
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End date: 2023 Ă— Start date: 2023 Ă—

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    Mirror : A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding
    (Elsevier Inc., 2023) Seigner, Benedikt; Milanov, Hana; https://ror.org/02jjdwm75
    Scholars investigating women's attractiveness have documented its disadvantages (the “beauty is beastly” effect),especially in male-typed domains,including entrepreneurship. However,reward-based crowdfunding research demonstrates that these platforms reverse gender biases typically found in traditional entrepreneurial finance. Thus,in reward-based crowdfunding,the adverse effect of women's attractiveness needs to be re-examined. In a sample of 7447 Kickstarter projects,we find that facial attractiveness increases funding success for women more than for men and that sex differences in attractiveness effects are greater in male-typed categories like technology. A post-hoc reveals a surprising attractiveness penalty for men in the technology sector and offers insights for future research. © 2023 The Authors