Publication: Mirror : A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding
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Date
2023
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Elsevier Inc.
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Abstract
Scholars investigating women's attractiveness have documented its disadvantages (the “beauty is beastly” effect),especially in male-typed domains,including entrepreneurship. However,reward-based crowdfunding research demonstrates that these platforms reverse gender biases typically found in traditional entrepreneurial finance. Thus,in reward-based crowdfunding,the adverse effect of women's attractiveness needs to be re-examined. In a sample of 7447 Kickstarter projects,we find that facial attractiveness increases funding success for women more than for men and that sex differences in attractiveness effects are greater in male-typed categories like technology. A post-hoc reveals a surprising attractiveness penalty for men in the technology sector and offers insights for future research. © 2023 The Authors
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Attribution-NonCommercial-NoDerivatives 4.0 International
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IE Business School
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Keywords
Entrepreneurial finance; Facial attractiveness; Gender stereotypes; Reward-based crowdfunding; Women's entrepreneurship
Citation
Seigner, B. D. C., & Milanov, H. (2023). Mirror, mirror—A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding. Journal of Business Venturing Insights, 20, e00399.