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Mirror : A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding

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dc.contributor.authorSeigner, Benedikt
dc.contributor.authorMilanov, Hana
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2024-07-08T13:15:01Z
dc.date.available2024-07-08T13:15:01Z
dc.date.issued2023
dc.description.abstractScholars investigating women's attractiveness have documented its disadvantages (the “beauty is beastly” effect),especially in male-typed domains,including entrepreneurship. However,reward-based crowdfunding research demonstrates that these platforms reverse gender biases typically found in traditional entrepreneurial finance. Thus,in reward-based crowdfunding,the adverse effect of women's attractiveness needs to be re-examined. In a sample of 7447 Kickstarter projects,we find that facial attractiveness increases funding success for women more than for men and that sex differences in attractiveness effects are greater in male-typed categories like technology. A post-hoc reveals a surprising attractiveness penalty for men in the technology sector and offers insights for future research. © 2023 The Authors
dc.description.fundingtypeThe authors declare the following financial interests/personal relationships which may be considered as potential competing interests: Benedikt David Christian Seigner reports financial support was provided by the Bavarian Research Institute for Digital Transformation. Benedikt David Christian Seigner reports financial support was provided by the LMU Postdoc Support Fund. We would like to thank fellow scholars at the Annual Meeting of the Academy of Management 2020, the Diana International Research Conference 2022, attendants of a talk presenting this paper at IE University and (in alphabetical order of their last names) Oliver Alexy, Linda Edelman, Amanda Elam and Tobias Kretschmer for their helpful feedback. Additionally, we would like to thank students from the Technical University of Munich for assisting with data collection. Finally, we are grateful for the helpful and developmental guidance of our editor Rachida Justo and an anonymous expert reviewer. This research was in part supported by funding from the Bavarian Research Institute for Digital Transformation. The LMU Postdoc Support Fund covered the open access fee.
dc.description.keywordEntrepreneurial finance
dc.description.keywordFacial attractiveness
dc.description.keywordGender stereotypes
dc.description.keywordReward-based crowdfunding
dc.description.keywordWomen's entrepreneurship
dc.formatapplication/pdf
dc.identifier.citationSeigner, B. D. C., & Milanov, H. (2023). Mirror, mirror—A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding. Journal of Business Venturing Insights, 20, e00399.
dc.identifier.doihttps://doi.org/10.1016/j.jbvi.2023.e00399
dc.identifier.issn23526734
dc.identifier.officialurlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85159621312&doi=10.1016%2fj.jbvi.2023.e00399&partnerID=40&md5=6dfef427deafb901a8fd4b572298db11
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3128
dc.journal.titleJournal of Business Venturing Insights
dc.language.isoeng
dc.publisherElsevier Inc.
dc.relation.departmentEntrepreneurship
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectEntrepreneurial finance; Facial attractiveness; Gender stereotypes; Reward-based crowdfunding; Women's entrepreneurship
dc.subject.keywordEntrepreneurial finance
dc.subject.keywordFacial attractiveness
dc.subject.keywordGender stereotypes
dc.subject.keywordReward-based crowdfunding
dc.subject.keywordWomen's entrepreneurship
dc.titleMirror : A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dc.volume.number20
dspace.entity.typePublication
person.identifier.scopus-author-id57416261200
person.identifier.scopus-author-id23035358800
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relation.isAuthorOfPublication.latestForDiscoveryf983bf17-8490-48a7-98af-ef110f75c4fe
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