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Authors
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Seigner, Benedikt
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Seigner, Benedikt
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Benedikt
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Seigner
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IE University
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IE Business School
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Entrepreneurship
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Milanov, Hana
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Seigner, Benedikt
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2023
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Mirror : A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding
(
Elsevier Inc.
,
2023
)
Seigner, Benedikt
;
Milanov, Hana
;
https://ror.org/02jjdwm75
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Scholars investigating women's attractiveness have documented its disadvantages (the “beauty is beastly” effect),especially in male-typed domains,including entrepreneurship. However,reward-based crowdfunding research demonstrates that these platforms reverse gender biases typically found in traditional entrepreneurial finance. Thus,in reward-based crowdfunding,the adverse effect of women's attractiveness needs to be re-examined. In a sample of 7447 Kickstarter projects,we find that facial attractiveness increases funding success for women more than for men and that sex differences in attractiveness effects are greater in male-typed categories like technology. A post-hoc reveals a surprising attractiveness penalty for men in the technology sector and offers insights for future research. © 2023 The Authors
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