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Corporate brand and hotel performance: A resource-based perspective

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dc.contributor.authorSilva, Rosario
dc.contributor.authorGerwe, Oskana
dc.contributor.authorBecerra, Manuel
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2024-07-02T16:07:23Z
dc.date.available2024-07-02T16:07:23Z
dc.date.issued2019-05-15
dc.description.abstractBased on resource-based theory (RBT), our study analyzes the conditions that make the corporate brand have a greater impact on firm’s performance. Using a five-year panel of Spanish hotels, our results confirm that hotels with corporate brand have greater profitability. In line with RBT, this effect is stronger when the corporate brand is more valuable for customers (i.e., for lower quality segment), when it is more difficult to imitate (i.e., older brands) and finally when it is exploited through specific organizational governance mechanisms (i.e., vertically integrated organization). Contrary to RBT, we found a negative effect of rarity on the performance of hotels that compete in the same city. More specifically, our results show that as more hotels use the corporate brand, the profits for the firms that compete nearby increase. Thus, the results provide support for RBT but it also provides novel ideas regarding the effect of rarity.Financiado por parcialmente: Ministerio de Economía, Industria y Competitividad Título: How do institutional forces shape firms' strategic decisions? Acrónimo: IFS Numero: ECO2016-77205-P
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dc.identifier.citationSilva, R., Gerwe, O., & Becerra, M. (2017). Corporate brand and hotel performance: A resource-based perspective. Journal of Business Research, 79, 23-30. https://doi.org/10.1016/j.jbusres.2017.05.019
dc.identifier.doihttps://doi.org/10.1016/j.jbusres.2017.05.019
dc.identifier.issn1873-7978
dc.identifier.urihttps://hdl.handle.net/20.500.14417/2574
dc.journal.titleJournal of Business Research
dc.language.isoeng
dc.licensehttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.page.final30
dc.page.initial23
dc.publisherElsevier
dc.relation.departmentStrategy
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAtribución/Reconocimiento-NoComercial-SinDerivados 4.0 Internacional
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject.keywordCorporate brand
dc.subject.keywordProfit
dc.subject.keywordPrice
dc.subject.keywordresource based theory
dc.subject.keywordHotel industry
dc.subject.otherCorporate brand;Profit;Price;resource based theory;Hotel industry
dc.titleCorporate brand and hotel performance: A resource-based perspective
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/acceptedVersion
dc.volume.number79
dspace.entity.typePublication
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