Publication:
Decoding Customer Centricity 2020

dc.contributor.authorEizaguirre, María
dc.contributor.authorAlvarado, María
dc.contributor.rorhttps://ror.org/00c5kmy11
dc.date.accessioned2024-07-02T16:10:11Z
dc.date.available2024-07-02T16:10:11Z
dc.date.issued2021-01-10
dc.description.abstractEvans (2016) eloquently argued that "digital disruption has brought about a change in the producer/customer dynamic (...). Information is power, and the digital technology gives access to it in a way unparalleled in history". Indeed, the knowledge that consumers are more empowered than ever because of their ability to quickly access information about products and services over the internet in real time has resulted in not only significant changes in the market place but in an overarching imperative to ensure business growth by focusing on those with both the knowledge and the purchasing power: consumers and customers. This has been known as the Age of the Customer. Efforts have since focused on "putting customers first" or making "customers king", and on how best to leverage technology to take full advantage of this new customer reality.
dc.formatapplication/pdf
dc.identifier.citationEizaguirre, M., & Alvarado, M. (2021). Decoding Customer Centricity 2020. https://doi.org/10.5281/zenodo.4430334
dc.identifier.doihttps://doi.org/10.5281/zenodo.4430334
dc.identifier.urihttps://hdl.handle.net/20.500.14417/2801
dc.language.isoen
dc.licensehttps://creativecommons.org/licenses/by/4.0/legalcode
dc.publisherIE University
dc.relation.centerIE Center for C-centricity
dc.relation.entityIE Fundation
dc.rightsAttribution 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/legalcode
dc.subject.keywordproduct centricity
dc.subject.keywordcustomer centricity
dc.subject.keywordcustomer experience
dc.subject.keywordcustomer understating
dc.subject.keywordemployee centricity
dc.subject.keywordcustomer driven innovation
dc.subject.otherproduct centricity;customer centricity;customer experience;customer understating;employee centricity;customer driven innovation
dc.titleDecoding Customer Centricity 2020
dc.typeinfo:eu-repo/semantics/report
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublication
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