Publication: IE Luxury Barometer 2015
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Date
2016-02-16
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IE University
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Abstract
The aim of the study is two-fold: • One objective is get to know the point of view of professionals and experts of the luxury and prestige sector regarding the most important issues and industry trends in 2015. • The second is to explore the implications that these aspects may have on the development of this sector in the immediate future and in the long-run. The study’s methodology consists of two separate phases. In the first phase we carried out a quantitative study on a population of 50-people, all of whom are recognized for their knowledge of the luxury sector and market. The second phase consisted of a qualitative study, based on a roundtable discussion, meeting face-to-face with experts to discuss the results of the initial quantitative phase. The 2015 Barometer offered luxury experts a selection of 30 hot topics to choose from (see Exhibit 1). These 30 topics were selected to create a list which was representative of the most important aspects influencing the market. These topics were also assumed to be a priority in the agenda of luxury executives. In this year’s edition of the Barometer, the selection of the 30 hot topics has been complemented with some additional topics that were not included in last year’s edition. For starters, the 2015 edition sought to gain deeper insights into the digital transformation of luxury firms. Therefore, instead of considering one single topic about digital transformation of the firm, two independent topics have been considered, giving separate focus to the digital communication process and to the digital selling process.
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IE Premium and Prestige Business Observatory
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Eugenia, G. D. M., & David, M. P. (2016, 16 febrero). IE Luxury Barometer 2015. [In IE Repository: https://repositorio.ie.edu/entities/publication/ceefe628-c0fc-4588-9aa9-f9788b21b30b]