IE Luxury Barometer 2015

Girón Dávila, María Eugenia; Millán Planelles, David

Publication:
IE Luxury Barometer 2015

dc.contributor.author	Girón Dávila, María Eugenia
dc.contributor.author	Millán Planelles, David
dc.contributor.ror	https://ror.org/02jjdwm75
dc.date.accessioned	2024-07-02T16:08:46Z
dc.date.available	2024-07-02T16:08:46Z
dc.date.issued	2016-02-16
dc.description.abstract	The aim of the study is two-fold: • One objective is get to know the point of view of professionals and experts of the luxury and prestige sector regarding the most important issues and industry trends in 2015. • The second is to explore the implications that these aspects may have on the development of this sector in the immediate future and in the long-run. The study’s methodology consists of two separate phases. In the first phase we carried out a quantitative study on a population of 50-people, all of whom are recognized for their knowledge of the luxury sector and market. The second phase consisted of a qualitative study, based on a roundtable discussion, meeting face-to-face with experts to discuss the results of the initial quantitative phase. The 2015 Barometer offered luxury experts a selection of 30 hot topics to choose from (see Exhibit 1). These 30 topics were selected to create a list which was representative of the most important aspects influencing the market. These topics were also assumed to be a priority in the agenda of luxury executives. In this year’s edition of the Barometer, the selection of the 30 hot topics has been complemented with some additional topics that were not included in last year’s edition. For starters, the 2015 edition sought to gain deeper insights into the digital transformation of luxury firms. Therefore, instead of considering one single topic about digital transformation of the firm, two independent topics have been considered, giving separate focus to the digital communication process and to the digital selling process.
dc.description.keyword	luxury sector
dc.description.keyword	study's methodology
dc.description.keyword	Marketing
dc.description.keyword	Barometer
dc.format	application/pdf
dc.identifier.citation	Eugenia, G. D. M., & David, M. P. (2016, 16 febrero). IE Luxury Barometer 2015. [In IE Repository: https://repositorio.ie.edu/entities/publication/ceefe628-c0fc-4588-9aa9-f9788b21b30b]
dc.identifier.doi	https://doi.org/10.5281/zenodo.3567758
dc.identifier.uri	https://hdl.handle.net/20.500.14417/2708
dc.language.iso	eng
dc.license	https://creativecommons.org/licenses/by/4.0/legalcode
dc.publisher	IE University
dc.relation.center	IE Premium and Prestige Business Observatory
dc.relation.entity	IE University
dc.rights	Attribution 4.0 International
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/legalcode
dc.subject.keyword	luxury sector
dc.subject.keyword	study's methodology
dc.subject.keyword	Marketing
dc.subject.keyword	Barometer
dc.title	IE Luxury Barometer 2015
dc.type	info:eu-repo/semantics/report
dspace.entity.type	Publication