Books & Book chapters

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https://hdl.handle.net/20.500.14417/1730

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Browsing Books & Book chapters by Department "Marketing & Communication"

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    Feeling Attached to Symbolic Brands within the Context of Brand Transgressions
    (Emerald, 2015-05-02) Sayin, Eda; Gürhan Canli, Zeynep; https://ror.org/02jjdwm75
    Purpose We propose that brands with strong associations and dedicated customers may be vulnerable if customers perceive them as exploiting their relationship. Methodology/approach We start by reviewing the literature on brand meaning, brand attachment, brand relationships, and brand transgressions. The extant literature implies that as a result of their willingness to sustain their brand relationship, highly attached consumers will either discount negative information about a brand or attribute the responsibility for the negative information to some external factors. We propose, on the other hand, that when negative information dilutes the reason for brand attachment, the norm of the consumer–brand relationship is violated (brand transgression). Then we argue that highly attached consumers of that brand will react more negatively (when compared to consumers not feeling highly attached) toward the brand. Findings We introduce a typology of brand transgressions against the (1) expressive, (2) exclusive, (3) expert, and (4) empathic nature of brands. We discuss the possible effects of attachment levels on consumers’ reactions after such brand transgressions. Additionally, we articulate the moderating effects of four consumer motives (need for self-enhancement, need for uniqueness, need for risk avoidance, and need for justice) on consumer reactions. Originality/value Our reasoning counters the literature suggesting that highly attached consumers of a brand will engage in relationship-sustaining behaviors. We contribute to the brand-transgression literature by providing a more structured and detailed definition of brand transgressions by classifying them under four distinct types.
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    Maladaptive Smartphone Usage
    (Palgrave Macmillan Cham, 2024-07-30) Zimmermann, Laura; Somasundaram, Jeeva; https://ror.org/02jjdwm75
    This chapter examines the phenomenon of maladaptive smartphone consumption, considering its detrimental effects on individuals and exploring potential strategies to overcome this behavior. Despite the many beneficial aspects of smartphones, growing concern has been raised about the potential maladaptive nature of excessive smartphone usage. This chapter provides an overview of the literature on this topic. Specifically, we explore the habitual nature of smartphone usage and under what conditions it should be considered maladaptive. We further provide an overview of existing research on adverse consequences of smartphone usage for subjective wellbeing, cognition, academic performance, and employment-related consequences of smartphone overuse as well as social outcomes (e.g., phubbing). To overcome maladaptive smartphone usage, we summarize interventions to reduce smartphone usage based on different mechanisms (e.g., self-control approaches, digital nudges and design frictions, incentives) and highlight measurement issues when researching this topic. We conclude by providing recommendations for policy-makers, researchers, and businesses dealing with maladaptive smartphone consumption. Overall, this book chapter provides a comprehensive examination of maladaptive smartphone consumption, its consequences, and potential solutions. By addressing the multifaceted aspects of this behavior, it offers insights for researchers, firms, and policy-makers alike.