Publication: Information source and entrepreneurial performance expectations: Experience-based versus description-based opportunity evaluations
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Date
2024
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Elsevier Inc.
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Abstract
How does the information source—experiential or descriptive—used by nascent entrepreneurs affect their performance expectations? Since judgments based on experience diverge from those based on descriptions,especially when prospects include a low-probability event such as entrepreneurial success,we argue that entrepreneurs’ expectations of success differ as a function of the information source they consult. We also contend that industry conditions interact with the information source to determine expectations. In two studies using field data from entrepreneurial settings,we found that experience generated lower expectations than did descriptions in unfavorable industry conditions (when success was a low-probability event). This pattern was reversed in favorable conditions (when success was more likely). Our findings provide field evidence consistent with the description–experience gap literature,thereby shedding new light on how nascent entrepreneurs’ informational environment shapes how they appraise business opportunities. © 2023 The Author(s)
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Attribution Non-Commercial No-Derivatives 4,0 International
School
IE Business School
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Keywords
Description–experience gap; Entrepreneurial performance expectations; Industry conditions; Opportunity evaluation
Citation
Pindard-Lejarraga, M., & Lejarraga, J. (2024). Information source and entrepreneurial performance expectations: Experience-based versus description-based opportunity evaluations. Journal of Business Research, 172, 114411.