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Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis

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dc.contributor.authorEtter, Michael
dc.contributor.authorColleoni, Elanor
dc.contributor.authorIllia, Laura
dc.contributor.authorMeggiorin, Katia
dc.contributor.authorD’Eugenio, Antonio
dc.contributor.funderCarlsberg Foundation
dc.contributor.funderUniCredit & Universities Foundation.
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2024-07-08T13:15:42Z
dc.date.accessioned2024-09-16T11:20:42Z
dc.date.available2024-07-08T13:15:42Z
dc.date.available2024-09-16T11:20:42Z
dc.date.issued2018
dc.description.abstractConventional quantitative methods for the measurement of organizational legitimacy consider mainly three sources that make judgments about organizations visible: news media,accreditation bodies,and surveys. Over the last decade,however,social media have enabled ordinary citizens to bypass the gatekeeping function of these institutional evaluators and autonomously make individual judgments public. This inclusion of voices beyond functional and formally organized stakeholder groups potentially pluralizes the ongoing discussions about organizations. The individual judgments in blogs,tweets,and Facebook posts give indication about the broader fit between an organization’s perceived behavior and heterogeneous social norms and therefore constitute an indicator of organizational legitimacy that can be accessed and measured. We propose the use of social media data and sentiment analysis to study the affect-based responses to organizational actions by citizens. We critically discuss and compare the method with existing quantitative methods for legitimacy measurement and apply them to a recent case in the banking industry. We discuss the value of the method for studying the process of legitimacy construction as the expression and negotiation of normative judgments about organizations by various evaluators. © 2017,© The Author(s) 2017.
dc.description.fundingtypeThe authors disclosed receipt of the following financial support for the research, authorship and/or publication of this article: This work was supported by the Carlsberg Foundation and the UniCredit & Universities Foundation.
dc.description.keywordmeasurement
dc.description.keywordorganizational legitimacy
dc.description.keywordsentiment analysis
dc.description.keywordsocial media
dc.description.keywordTwitter
dc.formatPDF
dc.identifier.citationEtter, M., Colleoni, E., Illia, L., Meggiorin, K., & D’Eugenio, A. (2018). Measuring organizational legitimacy in social media: Assessing citizens’ judgments with sentiment analysis. Business & Society, 57(1), 60-97.
dc.identifier.doihttps://doi.org/10.1177/0007650316683926
dc.identifier.issn76503
dc.identifier.officialurlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85037634473&doi=10.1177%2f0007650316683926&partnerID=40&md5=f6d77b83215b1f0e2ac2d5ca71a50308
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3281
dc.issue.number1
dc.journal.titleBusiness and Society
dc.language.isoeng
dc.page.final97
dc.page.initial60
dc.publisherSAGE Publications Ltd
dc.relation.departmentEconomics
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution 4,0 International
dc.rights.accessRightsAll Open Access, Hybrid Gold
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.titleMeasuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis
dc.typeArticle
dc.type.hasVersionFinal
dc.volume.number57
dspace.entity.typePublication
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