Publication: What is the quack about? Legitimation strategies and their perceived appropriateness in the foie gras industry
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Date
2024
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Abstract
This study contributes to the legitimacy literature by investigating the perceived appropriateness of legitimation strategies used by controversial organizations. Through a mixed-method approach comprising interviews and conjoint experiments,we shed light on how evaluators perceive the appropriateness of five legitimation strategies used by the foie gras industry in France and how evaluators' environmentalism and media skepticism influence their perceptions. Some strategies favored by the industry are perceived as inappropriate by evaluators and thus may obstruct or,worse,counter the intended goal of legitimacy enhancement. Moreover,we observe that evaluators' high environmentalism and high media skepticism affect the perceived appropriateness of the strategies,albeit not of all five. Evaluators with high media skepticism favor explanation discourses and strategies that establish a common identity of the industry. Evaluators with high environmentalism favor the use of recognizable quality standards and labels,yet they are wary of high levels of organization through structured representation of industry interests. © 2024 The Authors. European Management Review published by John Wiley & Sons Ltd on behalf of European Academy of Management (EURAM).
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Attribution-NonCommercial 4.0 International
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IE Business School
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Keywords
conjoint experiments; controversial organizations; foie gras; legitimacy perceptions; legitimation strategies; mixed-methods
Citation
Claes, B., Siraz, S.S., de Castro, J. & Lapeyre, E.M. (2024) What is the quack about? Legitimation strategies and their perceived appropriateness in the foie gras industry. European Management Review, 1–16. Available from: https://doi.org/10.1111/emre.12634