Be Careful What You Read – Evidence of Demand-driven Media Bias

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dc.contributor.authorDong, Hang
dc.contributor.authorRen, Jin
dc.contributor.authorNickerson, Jeffrey
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2025-11-24T10:29:27Z
dc.date.issued2018-01
dc.description.abstractThis paper provides empirical evidence for demand-driven media bias. Social media allows mass media professionals to first discover what readers want to read and then please these readers with news articles tailored to reader’s desires. To study this phenomenon, a large Chinese dataset involving 4.27 million pieces of stock news and with 43.17 million stock-related microblogs that span two years was examined. Specifically, social media facilitates the generation of homogenous reader beliefs. It also provides a tool to monitor reader beliefs and to help publishers to slant the news items to cater to the readers’ aggregate beliefs.
dc.description.peerreviewedyes
dc.description.statusPublished
dc.formatapplication/pdf
dc.identifier.citationDong, H., Ren, J., & Nickerson, J. V. (2018, January). Be Careful What You Read: Evidence of demand-driven media bias. In Proceedings of the Americas Conference on Information Systems.
dc.identifier.isbn9780996683166
dc.identifier.officialurlhttps://aisel.aisnet.org/amcis2018/SocialComputing/Presentations/2/
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3881
dc.publisherAssociation for Information Systems
dc.relation.departmentFinance
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed
dc.subject.keywordMass media
dc.subject.keywordsocial media
dc.subject.keywordmedia bias
dc.subject.keywordconfirmation bias
dc.titleBe Careful What You Read – Evidence of Demand-driven Media Bias
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/acceptedVersion
dspace.entity.typePublication
relation.isAuthorOfPublicatione434c0e9-8d01-45f1-8a0f-8b4d8dc633d1
relation.isAuthorOfPublication.latestForDiscoverye434c0e9-8d01-45f1-8a0f-8b4d8dc633d1

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