Publication:
When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity

Simple item page
dc.contributor.authorAvgerinos, Emmanouil
dc.contributor.authorFeng, Taiwen
dc.contributor.authorHuang, Yufei
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2025-02-24T18:34:33Z
dc.date.available2025-02-24T18:34:33Z
dc.date.issued2018-11
dc.description.abstractAlthough the effect of marketing-manufacturing integration on new product development (NPD) performance has been extensively studied, the question about how this integration is affected during the different stages of NPD remains unclear, especially when a firm faces a new market. In this study, we use resource dependence theory as the theoretical framework and collect survey-based data from manufacturing firms in China to investigate how market newness can affect marketing-manufacturing integration during the different stages of NPD. Our results indicate that market newness has a positive relationship with marketing-manufacturing integration during NPD's different stages, with this relationship being stronger in the early stages than in the subsequent ones. We also examine the effect of such integration during the early stages of NPD on the integration on subsequent stages of NPD. Moreover, we further investigate the moderating role of competitive intensity on the positive effect of market newness on marketing-manufacturing integration. Our findings suggest that a positive moderating effect is more prominent during the early and the final stages of NPD than during the intermediate ones. Our results provide a dynamic perspective on marketing-manufacturing integration and highlight the need for matching the appropriate level of integration with the different NPD stages.
dc.description.peerreviewedyes
dc.description.statusPublished
dc.formatapplication/pdf
dc.identifier.citationFeng, T., Huang, Y., & Avgerinos, E. (2018). When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity. Industrial Marketing Management, 75, 218-231. https://doi.org/10.1016/j.indmarman.2018.06.007.
dc.identifier.doihttps://doi.org/10.1016/j.indmarman.2018.06.007
dc.identifier.issn1873-2062
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3602
dc.journal.titleIndustrial Marketing Management
dc.language.isoen
dc.page.final231
dc.page.initial218
dc.page.total42
dc.publisherScience Direct
dc.relation.departmentOperations & Business Analytics
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.en
dc.subject.keywordMarket newness
dc.subject.keywordMarketing-manufacturing integration
dc.subject.keywordCompetitive intensity
dc.subject.keywordNew product development
dc.titleWhen marketing and manufacturing departments integrate: The influences of market newness and competitive intensity
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/acceptedVersion
dc.volume.number75
dspace.entity.typePublication
relation.isAuthorOfPublication7ae3c782-be2d-4764-bac2-6924d08b0055
relation.isAuthorOfPublication.latestForDiscovery7ae3c782-be2d-4764-bac2-6924d08b0055
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
When marketing and manufacturing departments integrate The influences of market newness and competitive intensity.pdf
Size:
579.1 KB
Format:
Adobe Portable Document Format
Download
Collections
Research Articles