Publication: Resource partitioning and strategies in markets for technology
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2018-07-25
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By bridging literature on resource partitioning and research on markets for technology, this article predicts that companies that pursue a broad (focused) product strategy buy more (less) technology in the market but sign fewer (more) deals as sellers. The proposed framework reveals that a thicker technology market increases the survival chances of both firms with focused product strategies and firms with broad product strategies; a misalignment between the product strategy and the strategies in the market for technology reduces those chances. To test these contentions, the authors consider a population of 736 firms that entered the security software industry between 1989 and 2002.
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Attribution-NonCommercial-NoDerivatives 4.0 International
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IE Business School
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Fosfuri, A., Giarratana, M. S., & Sebrek, S. S. (2020). Resource partitioning and strategies in markets for technology. Strategic Organization, 18(2), 251-274. https://doi.org/10.1177/1476127018791329