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Entry of Providers Onto a Sharing Economy Platform: Macro-Level Factors and Social Interaction

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dc.contributor.authorGerwe, Oskana
dc.contributor.authorSilva, Rosario
dc.contributor.authorCastro, Julio de
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2024-07-02T16:10:04Z
dc.date.available2024-07-02T16:10:04Z
dc.date.issued2020-02-11
dc.description.abstractDespite the recent proliferation of sharing economy platforms, little is known about what drives providers (individual people who own assets) to enter onto a sharing economy platform. The platform does not own the assets that underlie transactions but depends on individuals to provide them. In the burgeoning market of home rental properties, we investigate the role of macro-level factors to explain geographical differences in the number of entries of providers with diverse motivations onto a sharing economy platform. Using a sample of listings posted by property owners on the Airbnb platform across different cities in Spain between 2010 and 2015, we examine how social and economic motivations of providers interact with macro-level antecedents to affect their entry. We show that macro-level drivers have a different effect on the entry of providers depending on the degree of face-to-face interaction between host and guest. We find that industry growth and the availability of underused assets increase the entry onto the platform of hosts who have little face-to-face interaction with guests, while the strictness of regulation decreases their entry. By contrast, the entry of hosts with high face-to-face interaction with guests is not affected by these factors. We discuss theoretical and research implications of the role of social interaction in provider entry and offer practical advice for those in the sharing economy about the role of  social interaction in driving providers onto their platforms. The research reported in this paper was partially funded by the Spanish Ministry of Economy and Competitiveness and European Regional Development Fund (ERDF) Grant ECO2016-77205-P.
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dc.identifier.citationGerwe, O., Silva, R., & Castro, J. de. (2022). Entry of Providers Onto a Sharing Economy Platform: Macro-Level Factors and Social Interaction. Entrepreneurship Theory and Practice, 46(4), 833-856. https://doi.org/10.1177/1042258720903404
dc.identifier.doihttps://doi.org/10.1177/1042258720903404
dc.identifier.issn1540-6520
dc.identifier.urihttps://hdl.handle.net/20.500.14417/2772
dc.issue.number4
dc.journal.titleEntrepreneurship Theory and Practice
dc.language.isoeng
dc.licensehttps://creativecommons.org/licenses/by/4.0/legalcode
dc.page.final856
dc.page.initial833
dc.publisherSAGE Publications
dc.relation.departmentEntrepreneurship
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject.keywordProvider entry
dc.subject.keywordSharing economy
dc.subject.keywordSocial motivation
dc.subject.keywordFace-to-face interaction
dc.subject.keywordPeer-to-peer platform
dc.subject.keywordAirbnb
dc.subject.keywordEntrada de proveedores
dc.subject.keywordEconomía compartida
dc.subject.keywordMotivación social
dc.subject.keywordInteracción cara a cara
dc.subject.keywordPlataforma peer-to-peer
dc.subject.otherProvider entry;Sharing economy;Social motivation;Face-to-face interaction;Peer-to-peer platform;Airbnb;Entrada de proveedores;Economía compartida;Motivación social;Interacción cara a cara;Plataforma peer-to-peer
dc.titleEntry of Providers Onto a Sharing Economy Platform: Macro-Level Factors and Social Interaction
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/acceptedVersion
dc.volume.number46
dspace.entity.typePublication
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