To Sell an Unconventional Product, Tell a Compelling Story. Harvard Business Review,
| dc.contributor.author | Cutolo, Donato | |
| dc.contributor.author | Ferriani, Simone | |
| dc.contributor.ror | https://ror.org/02jjdwm75 | |
| dc.date.accessioned | 2025-07-10T09:59:33Z | |
| dc.date.available | 2025-07-10T09:59:33Z | |
| dc.date.issued | 2023-10-19 | |
| dc.description.abstract | Imagine you are an entrepreneur who loves to challenge the status quo. You’ve just come up with a unique product you’re excited to share with the world, but you’re also worried that people won’t understand it. What should you do? | |
| dc.description.peerreviewed | yes | |
| dc.description.status | Published | |
| dc.identifier.citation | Cutolo, D., & Ferriani, S. (2023). To Sell an Unconventional Product, Tell a Compelling Story. Harvard Business Review, (October). | |
| dc.identifier.issn | 0017-8012 | |
| dc.identifier.officialurl | https://hbr.org/2023/10/to-sell-an-unconventional-product-tell-a-compelling-story | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14417/3831 | |
| dc.journal.title | Harvard Business Review | |
| dc.language.iso | en | |
| dc.publisher | Harvard Business | |
| dc.relation.department | Entrepreneurship | |
| dc.relation.entity | IE University | |
| dc.relation.school | IE Business School | |
| dc.rights | Attribution 4.0 International | |
| dc.rights.accessRights | info:eu-repo/semantics/restrictedAccess | |
| dc.title | To Sell an Unconventional Product, Tell a Compelling Story. Harvard Business Review, | |
| dc.type | info:eu-repo/semantics/article | |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 4ba355bd-1975-485d-80ed-a6912ddd686a | |
| relation.isAuthorOfPublication.latestForDiscovery | 4ba355bd-1975-485d-80ed-a6912ddd686a |