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Regulating Gender Stereotypes in Advertising: When Persuasion Reinforces Inequality

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dc.contributor.authorMartinez, Maria Guadalupe
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2025-04-25T09:59:59Z
dc.date.available2025-04-25T09:59:59Z
dc.date.issued2019-08-11
dc.description.abstractAdvertising is information that aims to persuade. The phenomenon of advertising connects the professional supplier (creator) and the consumer (receiver) under particular market dynamics and within the framework of a specific social and cultural context that reveals the complexity and significance of the act of consumption. However, the regulation of advertising has been mostly focused on the professional supplier’s duty to inform, on the one hand, and on the consumer’s access to information. In this article, I argue that in order to assess the scope of the impact of the phenomenon of advertising in our society and, in particular, of advertising that conveys gender stereotypes, we must abandon the simplified construal of advertising as information, of the professional supplier as informant, and of the consumer as informed sovereign. Such representations that completely disregard context can hardly help in the tasks of rethinking regulation of current advertising and proposing legal responses that are more sensitive to advertising’s persuasive aspect and thus better suited to deal with the problem of stereotyped advertising in our society.
dc.description.peerreviewedyes
dc.description.statusPublished
dc.formatapplication/pdf
dc.identifier.citationAlles, M. G. M. (2019). LRegulating Gender Stereotypes in Advertising: When Persuasion Reinforces Inequality. Latin American Legal Studies, 5, 133-158.
dc.identifier.doihttps://doi.org/10.15691/0719-9112Vol5a5
dc.identifier.issn0719-9112
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3770
dc.journal.titleLatin american legal studies
dc.language.isoen
dc.page.final158
dc.page.initial133
dc.page.total26
dc.publisherLatin american legal studies
dc.relation.departmentPrivate & Business Law
dc.relation.entityIE University
dc.relation.schoolIE Law School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.en
dc.subject.keywordadvertising
dc.subject.keywordGender stereotypes
dc.subject.keywordAbusive advertising
dc.subject.keywordCognitive biases
dc.subject.keywordMarket manipulation
dc.subject.keywordPersuasive advertising
dc.subject.keywordSubliminal impact
dc.subject.keywordGender identity
dc.subject.keywordGender equality
dc.titleRegulating Gender Stereotypes in Advertising: When Persuasion Reinforces Inequality
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dc.volume.number5
dspace.entity.typePublication
relation.isAuthorOfPublication40c7c9cd-460d-4533-9f89-9ad8c8921e18
relation.isAuthorOfPublication.latestForDiscovery40c7c9cd-460d-4533-9f89-9ad8c8921e18
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