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Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

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dc.contributor.authorKrishna, Aradhna
dc.contributor.authorMorrin, Maureen
dc.contributor.authorSayin, Eda
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2025-01-22T12:20:21Z
dc.date.available2025-01-22T12:20:21Z
dc.date.issued2013-12-13
dc.description.abstractThe concept of olfactory imagery is introduced and the conditions under which imagining what a food smells like (referred to here as “smellizing” it) impacts consumer response are explored. Consumer response is measured by: salivation change (studies 1 and 2), actual food consumption (study 3), and self-reported desire to eat (study 4). The results show that imagined odors can enhance consumer response but only when the consumer creates a vivid visual mental representation of the odor referent (the object emitting the odor). The results demonstrate the interactive effects of olfactory and visual imagery in generating approach behaviors to food cues in advertisements.
dc.description.peerreviewedyes
dc.description.statusPublished
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dc.identifier.citationKrishna, A., Morrin, M., & Sayin, E. (2014). Smellizing cookies and salivating: A focus on olfactory imagery. Journal of Consumer Research, 41(1), 18-34. https://doi.org/10.1086/674664
dc.identifier.doihttps://doi.org/10.1086/674664
dc.identifier.issn1537-5277
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3471
dc.issue.number1
dc.journal.titleJournal of Consumer Research
dc.language.isoen
dc.page.final34
dc.page.initial18
dc.page.total17
dc.publisherOxford University Press
dc.relation.departmentMarketing & Communication
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.titleSmellizing Cookies and Salivating: A Focus on Olfactory Imagery
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/acceptedVersion
dc.volume.number41
dspace.entity.typePublication
relation.isAuthorOfPublication66e9ae2b-c9f5-47fd-ac71-cb4f6b39841b
relation.isAuthorOfPublication.latestForDiscovery66e9ae2b-c9f5-47fd-ac71-cb4f6b39841b
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