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Micro Entry Theory Understanding the Drivers and Effects of the Entry of Micro Players in the Context of Digital Platforms

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dc.contributor.authorSilva, Maria Rosario
dc.contributor.authorGerwe, Oskana
dc.contributor.funderAgencia Estatal de Investigación
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2025-04-01T11:18:32Z
dc.date.available2025-04-01T11:18:32Z
dc.date.issued2023-08-07
dc.description.abstractDigital platforms have facilitated the entry into the market of micro players, a subcategory of specialists formed by individuals offering products and services on a very small scale. This study builds on previous research on micro players' entry, to formalize, validate, and expand a theory of micro entry that helps to explain the market dynamics when micro players use digital platforms to enter the market. We (1) examine how macro-economic conditions influence the entry of micro players and specialists and (2) investigate the differential effects of the entry of micro players and specialists on the generalists' performance. Our setting is the accommodation industry in Spain, in which generalists are represented by dominant hotels and micro players and specialists by occasional and regular operators who entered the market through Airbnb. We find that the entry of micro players into the market through digital platforms is driven by high unemployment rates and platform legitimacy, factors that do not similarly influence the entry of specialists. Additionally, the results show that the entry of specialists decreases generalists' performance, while micro players' entry is complementary.
dc.description.peerreviewedyes
dc.description.statusPublished
dc.formatapplication/pdf
dc.identifier.citationSilva, R., & Gerwe, O. (2024). Micro Entry Theory: Understanding the Drivers and Effects of the Entry of Micro Players in the Context of Digital Platforms. Journal of Management Studies, 61(6), 2633-2661. https://doi.org/10.1111/joms.12987.
dc.identifier.doihttps://doi.org/10.1111/joms.12987
dc.identifier.issn1467-6486
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3685
dc.issue.number6
dc.journal.titleJournal of Management Studies
dc.language.isoen
dc.page.final2774
dc.page.initial2303
dc.page.total29
dc.publisherWiley
dc.relation.departmentStrategy
dc.relation.entityIE University
dc.relation.projectIDPID2019-111422GB-I00
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/deed
dc.subject.keywordMicro entry theory
dc.subject.keywordResource partitioning theory
dc.subject.keywordGeneralists
dc.subject.keywordMicroplayers
dc.subject.keywordSpecialists
dc.subject.keywordDigital platform
dc.titleMicro Entry Theory Understanding the Drivers and Effects of the Entry of Micro Players in the Context of Digital Platforms
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dc.volume.number61
dspace.entity.typePublication
relation.isAuthorOfPublication6f174a59-7e69-45d7-b3e7-10cd136c6b25
relation.isAuthorOfPublication.latestForDiscovery6f174a59-7e69-45d7-b3e7-10cd136c6b25
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