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“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces

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dc.contributor.authorSayin, Eda
dc.contributor.authorKrishna, Aradhna
dc.contributor.authorArdelet, Caroline
dc.contributor.authorBriand Decré, Gwenaëlle
dc.contributor.authorGoudey, Alain
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2025-01-22T11:56:51Z
dc.date.available2025-01-22T11:56:51Z
dc.date.issued2015-12
dc.description.abstractThe amount of crime to which individuals are exposed on a daily basis is growing, resulting in increased anxiety about being alone in some public places. Fear of crime usually results in avoidance of places that are perceived to be unsafe, and such avoidance can have negative financial consequences. What can be done to reduce fear in relatively safe public places that are nevertheless perceived as being unsafe? In this paper, we explore the effect of auditory input (type of ambient sound) on perceived social presence and one's feeling-of-safety in public spaces such as car parks and metro stations. In one field study and four laboratory studies, we demonstrate that different ambient sounds convey social presence to a different degree. When perceived social presence is higher and positive, the feeling-of-safety is also higher. Additionally, we show that an increase in perceived safety has a positive effect on consumers' satisfaction with the public area and even raises their willingness to purchase a monthly membership card for the public area. Furthermore, the effect of ambient sound on such consumer responses is serially mediated by perceived social presence and feeling-of-safety.
dc.description.peerreviewedyes
dc.description.statusPublished
dc.formatapplication/pdf
dc.identifier.citationSayin, E., Krishna, A., Ardelet, C., Decré, G. B., & Goudey, A. (2015). “Sound and safe”: The effect of ambient sound on the perceived safety of public spaces. International Journal of Research in Marketing, 32(4), 343-353. https://doi.org/10.1016/j.ijresmar.2015.06.002
dc.identifier.doihttps://doi.org/10.1016/j.ijresmar.2015.06.002
dc.identifier.issn1873-8001
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3470
dc.issue.number4
dc.journal.titleInternational Journal of Research in Marketing
dc.language.isoen
dc.page.final353
dc.page.initial343
dc.page.total10
dc.publisherElsevier
dc.relation.departmentMarketing & Communication
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/deed.es
dc.subject.keywordAudition
dc.subject.keywordSound
dc.subject.keywordSocial presence
dc.subject.keywordPerceived safety
dc.subject.keywordAmbience
dc.title“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/acceptedVersion
dc.volume.number32
dspace.entity.typePublication
relation.isAuthorOfPublication66e9ae2b-c9f5-47fd-ac71-cb4f6b39841b
relation.isAuthorOfPublication.latestForDiscovery66e9ae2b-c9f5-47fd-ac71-cb4f6b39841b
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