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Nonmarket strategy in emerging markets: The link between SMEs’ corporate political activity, corporate social responsibility, and firm competitiveness

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dc.contributor.authorAbdelgawad, Sondos Gamaleldin
dc.contributor.authorAdomako, Samuel
dc.contributor.authorAhsan, Mujtaba
dc.contributor.authorAmankwah Amoah, Joseph
dc.contributor.authorAzaaviele Liedong, Tahiru
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2025-04-07T11:06:52Z
dc.date.available2025-04-07T11:06:52Z
dc.date.issued2023-03-08
dc.description.abstractMotivated by inconsistent findings in prior research on nonmarket strategy (NMS), we draw on insights from the resource-based view (RBV) and institutional literature to examine the relationship between corporate political activity (CPA) and corporate social responsibility (CSR) on firm competitiveness. Data from two African and two Asian countries (N = 499) largely support the hypotheses and extend our understanding of the contingencies that affect the relationship between CPA as well as CSR and firm competitiveness. We specifically highlight the moderating role of economic adversity, marketing capability, and foreign ownership. Additionally, we show that CPA and CSR have strong combined effects that allow small and medium enterprises (SMEs) to leverage their resource complementarity to navigate the challenges in emerging markets, which in turn enhances their competitiveness.
dc.description.peerreviewedyes
dc.description.statusPublished
dc.formatapplication/pdf
dc.identifier.citationAdomako, S., Abdelgawad, S. G., Ahsan, M., Amankwah-Amoah, J., & Liedong, T. A. (2023). Nonmarket strategy in emerging markets: The link between SMEs’ corporate political activity, corporate social responsibility, and firm competitiveness. Journal of Business Research, 160, 113767. https://doi.org/10.1016/j.jbusres.2023.113767.
dc.identifier.doihttps://doi.org/10.1016/j.jbusres.2023.113767
dc.identifier.issn1873-7978
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3711
dc.journal.titleJournal of Business Research
dc.language.isoen
dc.page.total15
dc.publisherElsevier
dc.relation.departmentEntrepreneurship
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/deed
dc.subject.keywordNonmarket strategy
dc.subject.keywordCorporate political activity
dc.subject.keywordCorporate social responsibility
dc.subject.keywordAfrica
dc.subject.keywordAsia
dc.subject.keywordFirm competitiveness
dc.titleNonmarket strategy in emerging markets: The link between SMEs’ corporate political activity, corporate social responsibility, and firm competitiveness
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dc.volume.number160
dspace.entity.typePublication
relation.isAuthorOfPublication8e4875b8-75ab-404a-98ed-c9aada8b358e
relation.isAuthorOfPublication.latestForDiscovery8e4875b8-75ab-404a-98ed-c9aada8b358e
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