Publication: Decision comfort and student engagement in higher education
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Date
2023
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Court
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Volume Title
Publisher
Routledge
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Abstract
In today’s dynamic service environment,the higher education sector has maintained steady growth. The incorporation of technology in the process of teaching engages the students in the classroom,however,the students tend to indicate lower levels of engagement. Although engagement in the classroom is pivotal for student success,a robust understanding of the means to enhance student engagement is quite scarce. Thus,this study examines a robust research framework to have a better understanding of student engagement. Derived from the survey of university students,the proposed research hypotheses were tested. Results show that co-production behaviour and decision comfort are prominent drivers of student engagement. Results also show that decision comfort mediates the path between students’ goal intention and student engagement. Finally,we discuss the managerial and theoretical implications. © 2023 Informa UK Limited,trading as Taylor & Francis Group.
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Attribution-NonCommercial 4.0 International
School
IE Business School
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Keywords
co-production behaviour; decision comfort; goal intention; Student engagement
Citation
Roy, S. K., Japutra, A., Singh, G., & Chakraborti, R. (2023). Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education, 1-22.