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Decision comfort and student engagement in higher education

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dc.contributor.authorRoy, Sanjit
dc.contributor.authorJaputra, Arnold
dc.contributor.authorSingh, Gaganpreet
dc.contributor.authorChakraborti, Rajdeep
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2024-07-08T13:14:14Z
dc.date.available2024-07-08T13:14:14Z
dc.date.issued2023
dc.description.abstractIn today’s dynamic service environment,the higher education sector has maintained steady growth. The incorporation of technology in the process of teaching engages the students in the classroom,however,the students tend to indicate lower levels of engagement. Although engagement in the classroom is pivotal for student success,a robust understanding of the means to enhance student engagement is quite scarce. Thus,this study examines a robust research framework to have a better understanding of student engagement. Derived from the survey of university students,the proposed research hypotheses were tested. Results show that co-production behaviour and decision comfort are prominent drivers of student engagement. Results also show that decision comfort mediates the path between students’ goal intention and student engagement. Finally,we discuss the managerial and theoretical implications. © 2023 Informa UK Limited,trading as Taylor & Francis Group.
dc.description.keywordco-production behaviour
dc.description.keyworddecision comfort
dc.description.keywordgoal intention
dc.description.keywordStudent engagement
dc.formatapplication/pdf
dc.identifier.citationRoy, S. K., Japutra, A., Singh, G., & Chakraborti, R. (2023). Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education, 1-22.
dc.identifier.doihttps://doi.org/10.1080/08841241.2023.2186558
dc.identifier.issn8841241
dc.identifier.officialurlhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85150819750&doi=10.1080%2f08841241.2023.2186558&partnerID=40&md5=ca0d9f5c6f740458394abe6e98838e6f
dc.identifier.urihttps://hdl.handle.net/20.500.14417/3030
dc.journal.titleJournal of Marketing for Higher Education
dc.language.isoeng
dc.page.total11
dc.publisherRoutledge
dc.relation.departmentAccounting & Management Control
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectco-production behaviour; decision comfort; goal intention; Student engagement
dc.subject.keywordco-production behaviour
dc.subject.keyworddecision comfort
dc.subject.keywordgoal intention
dc.subject.keywordStudent engagement
dc.titleDecision comfort and student engagement in higher education
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublication
person.identifier.scopus-author-id55476508400
person.identifier.scopus-author-id56144553100
person.identifier.scopus-author-id57213799553
person.identifier.scopus-author-id56048135600
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