Smartphone-Based GenAI and the Ruralization of Indian-Language News

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dc.contributor.authorSubin, Paul
dc.contributor.rorhttps://ror.org/02jjdwm75
dc.date.accessioned2026-09-28T10:38:33Z
dc.date.issued2026-09-17
dc.description.abstractThis paper investigates the impact of smartphone-based generative artificial intelligence (GenAI) on the editing and increasing representation of rural news in Hindi-language speed news in India. As an innovation, speed news refers to the recitation of news summaries by presenters at an accelerated pace across mobile, television, and digital platforms such as YouTube. Drawing on the anthropological conception of “ruralization” and fieldwork in northern India, I argue that smartphone-based GenAI enables small, rural actors working mainly with mobile phones to more effectively condense and edit speed news stories. Smartphone-based GenAI tools such as ChatGPT help package raw speed news stories into pithy, punchy sentences that resemble a form of kahawat (“saying”) or sutra (“aphorism”), thereby striking cultural chords with Hindi-language news audiences, particularly in rural India. This improved news-editing process also facilitates the steady production of speed news bulletins, contributing to the deeper ruralization of Hindi news. The commentary concludes with a brief reflection on the potentials and pitfalls of smartphone-based GenAI in India.
dc.description.peerreviewedYes
dc.description.statusPublished
dc.formatapplication/pdf
dc.identifier.citationPaul, S. (2026). Smartphone-Based GenAI and the Ruralization of Indian-Language News. Mobile Media & Communication, 0(0). https://doi.org/10.1177/20501579261489300
dc.identifier.doihttps://doi.org/10.1177/20501579261489300
dc.identifier.issn2050-1579
dc.identifier.officialurlhttps://journals.sagepub.com/doi/10.1177/20501579261489300
dc.identifier.urihttps://hdl.handle.net/20.500.14417/4538
dc.journal.titleMobile Media & Communication
dc.language.isoeng
dc.page.final15
dc.page.initial1
dc.page.total15
dc.publisherSAGE Publications
dc.relation.departmentMarketing & Communication
dc.relation.entityIE University
dc.relation.schoolIE Business School
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.keywordssmartphone-based GenAI
dc.subject.keywordsruralization
dc.subject.keywordsHindi speed news
dc.subject.keywordsrural journalism
dc.subject.keywordsGlobal South
dc.subject.odsODS 10 - Reducción de las desigualdades
dc.subject.unesco63 Sociología::6306 Sociología del trabajo::6306.07 Sociología de los medios de comunicación de masas
dc.titleSmartphone-Based GenAI and the Ruralization of Indian-Language News
dc.typeinfo:eu-repo/semantics/article
dc.version.typeinfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublication
relation.isAuthorOfPublication6b00fce9-13ed-405a-9911-c03648731974
relation.isAuthorOfPublication.latestForDiscovery6b00fce9-13ed-405a-9911-c03648731974

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