Books & Book chapters

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https://hdl.handle.net/20.500.14417/1730

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Browsing Books & Book chapters by Department "Entrepreneurship"

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    Digital platforms
    (Elgar Online, 2021-01-19) Cutolo, Donato; Vang, Jan; https://ror.org/02jjdwm75
    Digital platforms have changed the conditions influencing entrepreneurship across the globe. Research has shown that context is critical in understanding how these platforms impact entrepreneurial endeavors. This chapter illustrates how context is critical in understanding and analyzing how digital platforms influence entrepreneurial opportunities. It suggests that digital platforms represent a new type of intersection between the global and the local, where global forces promote conditions of dependent entrepreneurship. In contrast, local forces shape entrepreneurs’ agency in relation to the global processes. We suggest that, to ensure fair competition and just working conditions for platform entrepreneurs and employees within the industry, there is a need for policies not being steered by techno-skeptical or techno-optimistic frameworks but by a balanced approach. Since Joseph Schumpeter at least, it has been recognized that entrepreneurs discover and create opportunities and build new independent firms (Alvarez and Barney, 2007; Audretsch, 2007). More recently, scholars such as Brynjolffson and McAfee (2016) have hailed entrepreneurship as a vital response to the increasing concerns about digitization’s impact on entrepreneurship and the future of work. The impact of digital platforms on entrepreneurship has emerged simultaneously with a recognition of the importance of context in generic entrepreneurship research. Researching context in relation to digital platforms provides a particular challenge to researchers owing to their simultaneous global and localized nature; the interplay between the global and the local is more complex than in most other industries given the high digital interconnectivity and limited footlessness for many types of transactions and activities. A request on, for example, Innocentive, the world’s leading problem-solving digital platform, can be promoted to potential problem-solvers across the globe at the same time.
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    Social Media and Strategic Leadership
    (Edward Elgar Publishing, 2024-05-14) Kyprianou, Christina; https://ror.org/02jjdwm75
    This chapter discusses both the benefits and risks of social media for strategic leaders, and develops a framework of leader social media engagement through a strategic lens. It first identifies key individual, organizational, and environmental attributes influencing the goals leaders may pursue through social media. It subsequently considers the impact of these goals on five social media engagement choices, and theorizes the impact of these choices on cognitive, affective, and relational strategic processes. The resulting framework aims to inspire future research at the intersection of social media and strategic leadership, as well as equip practitioners with a deeper understanding of the potential drivers and outcomes of their social media activity.
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    Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy
    (2020-11-09) Cutolo, Donato; Ferriani, Simone; Cattani, Gino; https://ror.org/02jjdwm75
    Strategy scholars have widely recognized the central role that narratives play in the construction of organizational identities. Moreover, storytelling is an important strategic asset that firms can leverage to inspire employees, excite investors and engage customers’ attention. This chapter illustrates how advancements in computational linguistic may offer opportunities to analyze the stylistic elements that make a story more convincing. Specifically, we use a topic model to examine how narrative conventionality influences the performance of 78,758 craftsmen selling their handmade items in the digital marketplace of Etsy. Our findings provide empirical evidence that effective narratives display enough conventional features to align with audience expectations, yet preserve some uniqueness to pique audience interest. By elucidating our approach, we hope to stimulate further research at the interface of style, language and strategy.