Publication: Giving and thinking of giving: an examination of consumer's donation behavior and the implications of donation consideration
| dc.contributor.advisor | Gonçalves, Dilney | |
| dc.contributor.author | Zhou, Xiaozhou | |
| dc.contributor.editor | IE University | |
| dc.contributor.ror | https://ror.org/02jjdwm75 | |
| dc.date.accessioned | 2025-01-02T11:01:13Z | |
| dc.date.available | 2025-01-02T11:01:13Z | |
| dc.date.defense | 2023-09-22 | |
| dc.date.issued | 2023-06-30 | |
| dc.description.abstract | Individual donors play an important role in philanthropy as their contributions make up the majority of the funds raised (Alonzi, 2016). This dissertation presents three essays that study the psychology of giving with an emphasis on the individual donors. It also aims to provide solutions to problems that non-profits face or to use donations to solve problems of for-profit organizations. Essay 1 explores why individual donors prefer to make in-kind donations even though nonprofits have been raising concerns about how the harm of making an in-kind donation could outweigh its benefit. The essay demonstrates that in-kind donations allow people to better imagine how their donations can be used, which thus increases their perceived donation efficacy and donation intention. Essay 2 focuses on delinquent beneficiaries, or those who made mistakes in the past, as this group often faces obstacles when asking for help and proposes a new strategy to increase donations. By making donors experience a sense of self-discontinuity, nonprofits could prime them with a change oriented mind-set that allows them to believe that the delinquent recipients could also change, which then increases their donation intention. Essay 3 examines how being asked to donate a possession influences the owners’ willingness-to-accept (WTA) price if they later decide to sell the same possession. Studies demonstrate that owners are willing to accept a lower price when they are first asked to consider donating the same object. Taken together, they contribute to the literature on consumer donation and disposal behaviors, and provide implications to nonprofits, policy makers, and C2C marketplace platforms. | |
| dc.description.peerreviewed | no | |
| dc.description.responsability | Briñol Turnes, Pablo (PRESIDENTE) Han, Yegyu (SECRETARIO) Jain, Kriti (VOCAL) Sweldens, Steven (VOCAL) Ordabayeva, Nailya (VOCAL) | |
| dc.description.status | Published | |
| dc.format | application/pdf | |
| dc.identifier.citation | Zhou, Xiaozhou (2023) Giving and thinking of giving: an examination of consumer's donation behavior and the implications of donation consideration. (Doctoral dissertation, IE University). | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14417/3416 | |
| dc.language.iso | en | |
| dc.publisher | IE University | |
| dc.relation.entity | IE University | |
| dc.relation.school | IE Business School | |
| dc.rights | Attribution 4.0 International | |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/legalcode | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Toma de datos de campo | |
| dc.title | Giving and thinking of giving: an examination of consumer's donation behavior and the implications of donation consideration | |
| dc.title.alternative | Donar y pensar en donar: un análisis de las conductas de donación de los consumidores y las implicaciones en la consideración de donación | |
| dc.type | info:eu-repo/semantics/doctoralThesis | |
| dc.version.type | info:eu-repo/semantics/publishedVersion | |
| dspace.entity.type | Publication |